Gary Baltz

At Shift Innovation Consulting, we tackle the challenges that others avoid—the complex, sensitive, and seemingly untouchable problems that hold businesses back. Every company has legacy issues, inefficiencies, and obstacles that no one wants to address. That’s where we come in.

 

Led by Gary Baltz, our team brings over 35 years of experience solving the toughest business challenges across startups, mid-sized enterprises, and Fortune 500 companies. From product marketing roadblocks to new product development and innovation, from sales structure and distribution challenges to 80/20 implementation, we take a holistic, results-driven approach to business transformation.

 

We don’t believe in Band-Aid fixes. We dive deep, analyze root causes, and develop strategic solutions that create lasting impact—without causing disruption or collateral damage. Whether it’s revitalizing outdated systems, restructuring operations, or breaking into new markets, we thrive on solving the problems others won’t or can’t. Sometimes, all it takes to unlock real progress is a fresh set of eyes on those looming issues, bringing new perspectives and bold solutions to the table.

 

Our holistic approach to marketing ensures that every element of the marketing mix works in harmony—like a finely tuned symphony. We focus on product (VOC innovation and development), pricing strategies, distribution channels, and promotion (including digital marketing and sales enablement). Our customer-centric approach puts the customer’s needs first, filtering every strategy through their perspective to ensure meaningful engagement, demand creation, and long-term success.

 

At Shift Innovation, no challenge is too big, no issue is too entrenched. We bring fresh perspectives, bold strategies, and a proven process to drive real change. If your business has a problem that seems unsolvable, let’s shift the way you think—and unlock new possibilities together.